Concept development ambition
We develop entire concepts based on a specific marketing strategy and a subsequent (architectural) design. Within these concepts the harmony and integration of the various key elements has a central focus. Our general starting point is a broad social and humane perspective with a deep understanding of the consumer. Using this starting point we organically develop characteristic and appealing sustainable concepts for the target group(s).
It is our continuous ambition to create distinctive concepts which emphasize the social equality of men and the importance of our natural habitat including plants and animals. And we thus always seek a healthy balance between the accepted value components: People, Planet and Profit.
Forma Plus was established by Peer van der Woude, an artist and designer, and has worked for over 15 years with his associate Edwin van Wolferen.
Peer has also been active in several design areas, such as industrial design and design of decors.
Focus
Our current activities are focused on realizing the LIBEREXI holding and its innovative hotel formula Papilio/Mansio Rex. Within this project we cooperate with several specialists in the field.
Art as inspiration
Besides designer, Peer is also an artist. When creating, he is constantly stretching the limits, both in the techniques he uses and in the way he shapes an idea. To learn more about his vision on design and some images of his work, click here.

